Premier Guitar Videos

Rig Talk - Bob Bradshaw

Thu, 07 Feb 2013 00:00:00 GMT

PG's Jason Shadrick is on location in Los Angeles, California where he catches up with rig guru Bob Bradshaw to check out his loft and learn about how Bradshaw puts together his racks and pedalboard systems.

Trussart Custom Guitars Shop Tour

Wed, 09 Jan 2013 00:00:00 GMT

Aguilar Amplification NYC Shop Tour

Wed, 12 Dec 2012 00:00:00 GMT

PG's Rebecca Dirks is on location in New York City, New York, where she visits the Aguilar Amplification shop. In this segment, we get a tour of Aguilar Amplification's NYC Shop where we learn how they build their bass amps, including the Tone Hammer 500, bass effects pedals, and bass guitar replacement pickups.

Guitar Shop Tour: Nashville's Gruhn Guitars

Mon, 03 Dec 2012 00:00:00 GMT

PG's Shawn Hammond is on location in Nashville, TN, where he visits Gruhn Guitars.

For more Tours or to watch one of Premier Guitar's 1800 other videos online, be sure to visit http://www.premierguitar.com/video

Gibson USA Factory Tour

Mon, 15 Oct 2012 00:00:00 GMT

PG's Shawn Hammond is on location in Nashville, TN, where he visits the Gibson USA Headquarters. In this segment, we get to see how Gibson builds their line of various USA instruments that include Les Pauls, Explorers, Firebirds, and many more.

TC Electronic Factory Tour

Wed, 04 Jul 2012 00:00:00 GMT

PG's Shawn Hammond is in Aarhus, Denmark where he gets a tour of TC Electronic's factory.

Electro-Harmonix NYC Headquarters Tour

Tue, 08 May 2012 00:00:00 GMT

PG's Rebecca Dirks is on location in New York, New York, where she visits the Electro-Harmonix NYC headquarters and gets led on a tour by the company's Founder and CEO Mike Matthews.

Gretsch Custom Shop Tour

Wed, 08 Feb 2012 00:00:00 GMT

PG's Rebecca Dirks is on location in Corona, California where she interviews Stephen Stern about the Gretsch custom shop and takes a look at some of the custom guitars that he and his crew have built.

Rickenbacker Guitars Factory Tour

Wed, 07 Dec 2011 00:00:00 GMT

PG's Charles Saufley is On Location in Santa Ana, California, where he visits the Rickenbacker Guitars factory and headquarters. In this segment, Rickenbacker's CEO/Chairman John Hall walks us through the process of building a Model 330 guitar and Model 4003 bass at their US Factory.

Tour: Rickenbacker Guitars Vintage Instrument Archive

Tue, 06 Dec 2011 00:00:00 GMT

Factory Tour: How to Build a Fender Handwired Amp

Wed, 05 Oct 2011 00:00:00 GMT

PG's Rebecca Dirks is on location in Corona, California at the Fender Amps Factory. In this video we get to follow a Fender Eric Clapton Amp from start to finish. Watch our video demo of all three Eric Clapton signature amps here.

Ritter Instruments Shop Tour

Tue, 30 Aug 2011 00:00:00 GMT

PG's Charles Saufley is in Deidesheim, Germany where Jens Ritter gives him a tour of his winery that he's converted into a workshop where he makes some of the best bass guitars in the world.

Nik Huber Guitars Shop Tour

Tue, 30 Aug 2011 00:00:00 GMT

PG's Shawn Hammond is in Rodgau, Germany where Nik Huber gives him a tour of his workshop where he makes some of the best guitars in the world.

Godin Guitars Factory Tour - Electrics

Tue, 21 Jun 2011 00:00:00 GMT

Robert Godin gives Premier Guitar a tour of the Electric Guitar Factory in Richmond, Quebec

Godin Guitars Factory Tour - Acoustics

Tue, 21 Jun 2011 00:00:00 GMT

Robert Godin gives us a tour of his acoustic guitar factory in Princeville, Quebec.

Schecter Setup Shop and Custom Shop Tour

Wed, 25 May 2011 00:00:00 GMT

Joe Coffey is On Location at the Schecter Guitar Research setup shop and custom shop. See how Schecter import guitars get set up, and what kind of things Schecter does in their USA Custom Shop. Also, check out the company's home offices.

Ernie Ball Music Man - New 2011 Colors

Fri, 31 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location at San Luis Obispo, CA, where he visits the Ernie Ball Music Man factory. In this segment, Scott Ball (grandson of Ernie Ball and son of Sterling) who specializes in sales and product development for EBMM, shows off new colors, configurations and pickguard options that EBMM are currently mulling over the 2011 production year.

Ernie Ball Music Man-Original Reflex & Steve Morse

Fri, 31 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location in San Luis Obispo, CA, where he visits the Ernie Ball Music Man facilities (where they make the guitars and basses). In this video segment, Chief Gear Designer Dudley Gimpel shows off two rare guitars--the #2 Steve Morse Signature guitar and the original Reflex prototype. While the Reflex is currently in EBMM's production line, the Reflex shown in this video is different from those you'd find on the shelves of your local guitar store--but it is the current guitar's namesake!

Ernie Ball Music Man - From the Vault: Basses

Fri, 31 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location in San Luis Obispo, CA, where he visits the Ernie Ball Music Man facilities (where they make the guitars and basses). In this video segment, Chief Gear Designer Dudley Gimpel opens the EBMM vault to show off some vintage basses. Here, Gimpel shows off a Leo Fender-built 1976 StingRay bass that preceded the EBMM company. In addition, we get to peek at the original EBMM StingRay bass, an original-run Sabre, a Classic Series StingRay 5 and an original Bongo 6-string.

How To Build Ernie Ball Music Man Guitars & Basses

Thu, 30 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location in San Luis Obisbo, CA, where he gets a tour of the Ernie Ball Music Man facilities from EBMM's CEO Sterling Ball.

In this segment, Sterling takes us through the Ernie Ball Music Man factory that produces the company's guitars and basses. Here, we get to see specific processes on how the guitars are setup, how the necks are carved, shaped, and given EBMM's signature feel and playability, the patented chamber patterns of an Axis, how they do seamless binding, and Sterling talks about how it's hard being a CEO during these shaky economic times.

Ernie Ball Music Man - From the Vault: Guitars

Thu, 30 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location in San Luis Obispo, CA, where he tours the Ernie Ball Music Man factory. In San Luis Obispo, CA, EBMM designs and builds their guitars and basses, while their facility in Coachella, CA, handles manufacturing of strings and other guitar-related accessories.

In this segment, EBMM's Chief Designer Dudley Gimpel gives a personal tour of their historic guitar collection, including rare models and prototypes of the Eddie Van Halen guitar, Nigel Tufnel's (Spinal Tap) Signature Mr. Horsepower guitar, Steve Morse signature, one of the first Silhouettes, and a prototype of Albert Lee's signature guitar.

Factory Tour - Premier Builders Guild's Guitars

Fri, 17 Dec 2010 00:00:00 GMT

PG's Joe Coffey is On Location in Arroyo Grande, CA, at the Premier Builders Guild shop. In this video segment, we get the lowdown on what Premier Builders Guild is all about, what builders are affiliated with the guild (Gene Baker, Dennis Fano, Roger Giffin, Johan Gustavsson, Saul Koll, and Jason Z. Schroeder), and also how these US-made, handbuilt guitars differ from the custom-made instruments built by the guild's luthiers.

Here, we get to see how PBG enables players to choose from their portfolio of boutique, masterbuilt guitars without the uncertainty, long wait times, and lack of customer support often associated with boutique instruments. The PBG shop is run by master luthier and head engineer Gene Baker and production manager Gil Vasquez who have over 30 years of combined experience and expertise in the guitar-building world.

Rudy's Music - Rudy Visits Roger Sadowksy's Shop

Fri, 09 Jul 2010 00:00:00 GMT

PG's Adam Moore is On Location in New York City where he hangs with Robert Kantor and Rudy Pensa as all three tour Roger Sadowsky's shop. In this segment, we get check out some of Sadowsky's 4- and 5-string basses, old-school influenced archtop and semi-hollow body guitars.

Rudy's Music - Pensa Guitar's Custom Shop & Repair

Fri, 02 Jul 2010 00:00:00 GMT

PG's Adam Moore is On Location in New York City, NY, where he visits Rudy's Music. In this video segment, we get the tour of Pensa Guitar's Custom Shop & Repair.

While the wood is not cut in NYC, everything else is done by hand in this small boutique shop. Here, we get to check out some Mark Knopfler models featuring quilted maple tops, mahogany bodies, hardtail or Floyd Rose bridges, and various pickup configurations. In addition, we get to see one of the ravaged guitars from the recent flood in Nashville as Keith Urban's Gibson needed some emergency TLC in order to do a performance that night in NYC.

Rudy's Music Stop-Amp Room, Mesa Boogie Manhattan

Sat, 05 Jun 2010 00:00:00 GMT

Adam Moore is On Location in New York City, New York, where he visits Rudy's Music Stop. In this segment, we get a tour of Rudy's famous Amp Room where Mesa Boogie Manhattan is located. During this video we get to see Rudy's current collection of amps, including models from Marshall, Orange, Mesa Boogie, 65Amps, Blankenship, Tone King, Louis Electric and many more.

Gibson Custom Memphis-ES Series: Constructing Body

Fri, 19 Mar 2010 00:00:00 GMT

PG's Joe Coffey is On Location in Memphis, TN, where he visits the Gibson Custom Memphis factory. The Gibson Custom Memphis factory builds all the ES hollow- and semi-hollow bodied guitars, the white Les Paul and the Gibson EDS-1275 double-neck. In this segment, we get to check out how the ES Series guitars are built. Here, we get to see how the wood is cut, pressed, sanded, bound and eventually put together.

Gibson Custom Memphis-ES Series: Neck,PLEK machine

Fri, 19 Mar 2010 00:00:00 GMT

PG's Joe Coffey is On Location in Memphis, TN, where he visits the Gibson Custom Memphis factory. The Gibson Custom Memphis factory builds all the ES hollow- and semi-hollow bodied guitars, the white Les Paul and the Gibson EDS-1275 double-neck. In this segment, we get to check out how the neck is set, the procedure behind preparing the fretboard, the execution of the PLEK machine, the way they paint and finish each guitar and how they install and setup the hardware and electronics.

Gibson Custom Memphis-ES Series: Final Inspection

Fri, 19 Mar 2010 00:00:00 GMT

PG's Joe Coffey is On Location in Memphis, TN, where he visits the Gibson Custom Memphis factory. The Gibson Custom Memphis factory builds all the ES hollow- and semi-hollow bodied guitars, the white Les Paul and the Gibson EDS-1275 double-neck. In this segment, we get to see the final inspection process. Here, we get to see how the technician checks fret height, action, hardware setup and makes sure the guitar plays, sounds and reacts as it should by playing the "Gibson" song.

Hughes & Kettner - How To Test an Amp

Fri, 05 Mar 2010 00:00:00 GMT

PG's On Location in St. Wendel, Germany, where they visit the Hughes & Kettner factory. In this video segment, we get to check out the countless tests, trials and evaluations each amp must go through before receiving the final approval. Here, Hughes & Kettner show us several ways they test the amp, the chassis, the sound quality, the tubs, general functions and the "tone" test.

Hughes & Kettner - Inside the Factory

Fri, 05 Mar 2010 00:00:00 GMT

PG's On Location in St. Wendel, Germany, where they visit the Hughes & Kettner factory. In this segment, we get to check out how each amp is designed, constructed and eventually tested. In addition, we get to see how Hughes & Kettner tests their tubes before they are biased.

Hughes & Kettner and HK Audio: Building Cabs

Fri, 05 Mar 2010 00:00:00 GMT

PG's On Location in St. Wendel, Germany, where they visit the Hughes & Kettner and HK Audio factories. In this segment, we get an up close and personal tour of the factories that builds both Hughes & Kettner cabs and HK Audio PAs and wedges. As shown through the video, both companies are diligent on quality, craftsmanship and making sure each product is ready to go with numerous trials and tests.

Video Interview - Tom Bedell: Bedell Guitars

Thu, 03 Dec 2009 00:00:00 GMT

PG's Jordan Wagner is On Location in Spirit Lake, IA, where he sits down with Tom Bedell of Bedell Guitars within their compound appropriately titled "The Barn."

Bedell broke into the music industry in 1964 at the age of 14. By taking one of his father's (Berkley Bedell) contacts in Japan, he started importing guitars under the Bedell name. After a short, but successful run pursuing his first passion of music and guitars, Tom followed in his father's footsteps and conquered the fishing world with the line of various Berkley outdoor products and accessories. Now, Bedell is back in with his first love and has two new lines of guitars; Great Divide and Bedell. Oh, and don't forget about the new Bedell Guitars' Custom Shop that allows a guitarist to virtually browse and pick the woods for tops, back, sides, fingerboards and headstocks. You can literally see and pick the EXACT piece of wood for all the parts of your new acoustic.

The Great Divide line includes four series of guitars; the Solid Cedar, the Summit, the Independence and the Origin. The Solid Cedar has a solid Canadian red cedar top, sapele back and sides, mahogany neck with rosewood binding, fingerboard and bridge. Solid Ceder series offers three body styles, including dreadnought, orchestra and parlor.

The Summit series guitars have a solid sitka spruce top with sapele back and sides. Also, they come with a mahogany neck with rosewood binding and fingerboard. The Summit series offers four body styles, including dreadnought, jumbo, orchestra and parlor.

The Independence series guitars feature a laminated spruce top with sapele back and sides. Also, they come with a mahogany neck with maple binding and rosewood fingerboard. The Independence series offers four body styles, including dreadnought, jumbo, orchestra and parlor.

The Origin series features a linden top, back and sides. And is offered in several body styles and colors.

The line of Bedell acoustic guitars has two different series; the Performance and Inspiration. The Performance series can feature a solid Canadian cedar, solid Alaskan Sitka spruce or African sapele for a top. The sides and backs can be made of solid African sapele, solid Indian rosewood or solid Canadian flame maple. Also, they can feature an ebony fingerboard and bridge (along with other various wood options). The body styles offered are dreadnought, jumbo, orchestra and parlor.

The Inspiration series guitars can feature tops made with either solid Alaskan Sitka spruce or solid Canadian cedar. The woods for backs and sides can be solid African sapele, solid Canadian flame maple or solid Indian rosewood. The four body styles offered within the Inspiration series are dreadnought, jumbo, orchestra and parlor.

Experience PRS: Private Stock Wood Tour

Wed, 07 Oct 2009 00:00:00 GMT

PG's On Location in Stevensville, MD, where they hang out at the Experience PRS event. In this video segment, we get to tour PRS' Private Stock wood pile. While there are all the usual suspects when it comes to high-grade tonewoods (quilted maple, flame maple, variations of rosewood and cocobolo) but there is a special, one-off piece. It is a piece that was combined by nature which is half quilted maple and half flame maple. Mother nature seems to be looking out for tone-hounds, too.

Experience PRS: How To Build An Acoustic

Wed, 07 Oct 2009 00:00:00 GMT

PG's On Location in Stevensville, MD, where we drop in on Experience PRS. In this video segment, we get a tour of the PRS Acoustic Workshop by PRS President Jack Higginbotham and master luthier Steve Fischer. They walk us through the several meticulous steps that PRS goes through in order to provide high-quality, handmade unique acoustic guitars. As you can see, each finished acoustic guitar has its own voice and distinct tone. Check out the video and see why and how it all happens.

Blankenship Amps - Carry-On Demo

Tue, 09 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where we get our first look at Blankenship Amps' new 21-watt Carry-On head. This little sucker fits within all FAA regulations and can be taken as... well, a Carry-On. But don't let the size of this little fella fool ya, as it packs a punch and can easily power 2-4x12 Diamond Amplification cabinets (as seen in this video). The Carry-On comes with 2-12AX7, 2-EL84 and 1-6CA4 rectifier. The front panel is easy to operate as it only has two control knows; Tone and Volume.

Diamond Amplification-Spitfire II & Phantom Demos

Tue, 09 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he visits the Diamond Amplification factory. In this video segment, we get to hear two of Diamond's flagship heads; Phantom and Spitfire II. The 100-watt Phantom comes with 4-Svetlana Winged C EL34 and 6-12AX7 tubes. In addition, the front panel features two fully independent channels with Volume, Gain, Bass, Middle, Treble, Presence controls. It also comes with a 2-button footswitch, tube-driven effects loop and a "low focus switch on the rear panel. The low focus switch provides 3 positions low, mid, high. Moving from low to high, the player gets to focus the low end, tailored to his/her needs, with low end increasing relative to the highs allowing for more low end with more focus.

Diamond Amplification - Spitfire Demo

Tue, 09 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he checks out the Spitfire head at Diamond Amplification factory. In this video, we get personal with Spitfire as we get a chance to hear and see this amp is all about. It is a 100 watt hand-built head featuring 4-Svetlana Winged C EL34 tubes, 6-12AX7 tubes [2-channel version] and 4-12AX7 tubes[1 channel version]. It also includes Volume, Gain, Bass, Middle, Treble, Presence control knobs and comes with tube-driven effects loop and a 2-button footswitch.

How To Build A Diamond Amp Pt. 2 - Cabs, QC

Tue, 09 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he visits the Diamond Amplification factory. In the second installment, we get to check out not only how Diamond cabs, heads and now road-cases are hand-built, but also how they break in their speaker cabs prior to shipping them out. In addition, we get to see and hear the final QC on one of Diamond's finished heads.

How To Build A Diamond Amp Pt. 1

Tue, 09 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he visits the Diamond Amplification factory. In this video segment, Diamond Amplification founder/owner Jeff Diamant walks us through the process of hooking up the circuit board, installing the board into the chassis, final assembly and where Diamond employees spend a lot of time jamming on all their amps. In addition, we get to check out some of Diamond's history as Jeff shows off some of the first Diamond heads ever made.

Blankenship Amps - Roy Blankenship's Workshop

Mon, 08 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he visits the Diamond/Blankenship factory. In this video segment, we get an exclusive look at Roy Blankenship's workshop where he does all the hand-wiring for his Blankenship amps. We get to check out all his tools, some vintage amps he's collected over the years doing repairs, old-school tubes and we even get to see Roy 'populate a board.'

Diamond & Blankenship - New Partnership, New Amps

Mon, 08 Jun 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Houston, TX, where he visits the Diamond/Blankeship Amps factory. In this video segment, we hear from Diamond Amps' Jeff Diamant and Terry Martin and Blankenship Amps' founder Roy Blankenship talk to us about their newly formed partnership. Both companies will retain their name and own projects, but Jeff Diamant did say that this alliance will breed new vintage-esque Diamond-style amps, including the Diamond's Balinese and Del Fuego models, both low-wattage amp offerings. In addition, we hear about the birth of this partnership and what we can expect from both companies in the future.

Specimen Products-In Progress Projects/Prototypes

Wed, 27 May 2009 00:00:00 GMT

Premier Guitar is On Location in Chicago, IL, where we visit Specimen Products and the Chicago School of Guitar Making. In this video segment, we get to check out some of Ian Schneller (Specimen Products' founder) collection of in-progress projects and prototypes. These ideas and concepts include a mini-Beatle bass for his daughter, ukuleles, hollow-body guitars (Royale) and his famous custom horn speakers (used by Andrew Bird).

Specimen Products - Specimen Gallery

Wed, 27 May 2009 00:00:00 GMT

Premier Guitar is On Location in Chicago, IL, where we visit Specimen Products and the Chicago School of Guitar Making. In this video segment, we check out some of Specimen Product's finished instruments, amps and speakers. The video features Royale, Maxwell and Pippin guitar models, an electric mandolin, an electric ukulele and their famous custom horn speakers, which have been used by Andrew Bird while on tour.

Specimen Products - Tube Amp Building Seminar

Wed, 27 May 2009 00:00:00 GMT

Premier Guitar is On Location in Chicago, IL, where we visit Specimen Products and the Chicago School of Guitar Making. In this video segment, we take an inside look at their "Tube Amplifier Building Workshop," by featuring clips of students working in the lab, first-hand testimonial and finished product demos that are said to be based on old Fender Tweed Champ and 18-watt Marshall circuits. As the video illustrates, each student is given a workstation, all necessary tools and amp kits provided by Mojo Music.

Click here for Chris Burgess' feature article on the Tube Amp Building Seminar with photo gallery.

Mesa Boogie Factory Tour-Tolex Process & Final QC

Thu, 14 May 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we get to see the whole process of applying the Tolex to their cabs, including how Mesa technicians race against the clock before the glue on the Tolex dries. In addition, we check out the final assembly of grills, back compartments and the most sought after position in Petaluma-the technician that test drives all the amps before they leave the factory.

Mesa Boogie Factory Tour-Custom Woods & Vinyl

Thu, 14 May 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we get to see some of Mesa's famous exotic and custom wood selections used for cab and head enclosures. The hardwoods include African ribbon mahogany, bubinga, purple heart, Tasmanian blackwood, imbuya and many more. In addition, we get to check out some of Mesa's custom vinyl coverings including cheetah print, cowhide, snake, croc and for those Cheap Trick and Rick Nielsen fans, checkerboard print.

Mesa Boogie Factory Tour - Circuit Board Assembly

Thu, 14 May 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we check out how Mesa Boogie constructs their circuit boards. We see how the intricate process works, including the use of large machines, both automated and manned, and the "Terminator Machine," which applies molten solder to the circuit board to ensure the components secruity on both sides of the board.

Mesa Boogie Factory Tour - Building Boogie Cabs

Thu, 14 May 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we see how Mesa Boogie builds their cabs, including the CNC cutting process, sanding and gluing and why Mesa chooses non-void Russian baltic birch plywood for their cabs.

Mesa Boogie Factory Tour-Assembly & "Hammer Test"

Thu, 14 May 2009 00:00:00 GMT

http://www.premierguitar.com PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we get to see the assembly process where the circuit board is checked and inserted into the chassis. In addition, we check out the implementation of transformers and tubes. The video concludes with the Mesa "hammer test" where technicians use the handle of a hammer to recreate drops and damage in the rock world.

Mesa Boogie Factory Tour - Workshop & Design Room

Thu, 14 May 2009 00:00:00 GMT

PG's Joe Coffey is On Location in Petaluma, CA, where he tours the Mesa Boogie factory. In this video segment, we get to check out two of Mesa' most important areas; Mesa Founder Randy Smith's workshop and design room. We see all the old prototypes, which have spawned several designs and how Randy designs their plated-through circuit boards with curved lines for various tape widths for connecting all the components on the board.

The Making of a Parker Electric Solidbody Guitar

Mon, 30 Mar 2009 00:00:00 GMT

Parker electric solidbody guitars are like no other. Here's a look at how these innovative tone monsters are made.

EMG Product Development-Quality Control Interview

Mon, 30 Mar 2009 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the EMG Inc. factory. In this segment, Brett sits down with EMG COO/Managing Director Andy Gravelle and National Sales Manager Scott Wunshel as they talk about the future of EMG and the meticulous process they have implemented to ensure a standard of high quality products.

EMG Inc. Factory Tour Part 2

Mon, 30 Mar 2009 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he stops by the EMG Inc. factory. In this segment, we get to see some coils wound, the finished casing products for the pups and the extensive quality care control that EMG uses for every pickup produced.

EMG Inc. Factory Tour Part 1

Mon, 30 Mar 2009 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the EMG Inc. factory. In this initial clip, we get to check out where the molds, housing and electrical boards are constructed for some of our favorite PUPs.

EMG Factory X Series Pickups

Mon, 30 Mar 2009 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the EMG Pickup factory. In this clip, we get our first look at EMG's new line of pickups called the X-Series. They will be based on EMG's flagship models (81/85/60) but will provide a new twist to the old favorites. Players can expect the differences to lie in the increased headroom giving the tone a more organic appeal.

EMG Factory Active Pickups Discussion-New Products

Mon, 30 Mar 2009 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the EMG Pickup Factory. In this segment, we get to hear from James Kearney (Sales & Administration) about the basics on active pickups and their designs. In addition, we get to hear about the newly released Gold and Chrome covers for EMG 81/85/60 model pickups.

SKB Cases PS-55 Pedalboard & Rotomold Strat Case

Fri, 06 Mar 2009 00:00:00 GMT

PG is On Location at NAMM '09 where they got an exclusive sneak peek at SKB Cases factory in Orange, CA, following one of the days at NAMM. In this video segment, we get a walk-through lead by Steph Maffei of SKB as he shows us their stagefive PS-55 pedalboard and newest rotomold case specifically for American Standard Strats.

Peavey Custom Shop Tour 1

Wed, 24 Dec 2008 00:00:00 GMT

PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we go on the Custom Shop floor and see some guitars that are being developed, including a Native American themed arrow and bullseye guitar with extensive inlay work. We also get to see where the Peavey guitars are laid out and cut.

Peavey Custom Shop Tour 2

Wed, 24 Dec 2008 00:00:00 GMT

PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, Hartley takes us around the guitar area of the Custom Shop and shows off one of Peavey's first guitars, prototypes of EVH's guitar and Hartley gets a little deeper into his building philosophy.

Peavey Custom Shop Tour 3

Wed, 24 Dec 2008 00:00:00 GMT

PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we get to see what's under the hood of some of Peavey's Custom Shop amplifiers. In addition, we get to some some of the wiring procedures, capacitor setups and that even the speaker cabinets can be customized by the customer themselves.?

Peavey Custom Cropper and Donahue Guitars

Wed, 24 Dec 2008 00:00:00 GMT

PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, Hartley walks us through the conception and development of Steve Cropper's and Jerry Donahue's new Custom Shop Tele-style guitars.

Peavey Custom Shop Amp Prototype Demo

Wed, 24 Dec 2008 00:00:00 GMT

PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we get to see one of Peavey's first Custom Shop prototype amps. In addition, one of the new Tele-style Custom Shop guitars gets played through the Dumble-esque amplifiers.

EMG Studios/The Cube Interview

Tue, 04 Nov 2008 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the newly finished EMG Studios aka The Cube. Here, he interivews EMG Studios' Designer/Director, CInematographer, Jeff Brockman. Jeff explains how the studio was created and how its controlled. Also, the video features snippets of guitarist, Steve Smyth.

Santa Cruz Guitars-R Hoover and W Carter Interview

Fri, 10 Oct 2008 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Cruz, CA, where he takes a few moments and talks with SC's Founder & CEO, Richard Hoover, and SC's main man behind Sales and Marketing, Willie Carter. They talk tonewoods, the difference between open and closed headstocks, the Arlen Roth signature model and what boutique acoustic guitar building is all about. As always, for your gear fix, visit Premier Guitar

Santa Cruz Factory Tour 1

Wed, 08 Oct 2008 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through their wood selection process used to create fingerboards, fretboards, necks and bridges. As always, for more gear info and insightful videos, visit www.premierguitar.com

Santa Cruz Factory Tour 2

Wed, 08 Oct 2008 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the processes of bending, molding and finally gluing the guitar. As always, for more gear info and insightful videos, visit Premier Guitar

Santa Cruz Factory Tour 3

Wed, 08 Oct 2008 00:00:00 GMT

PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the finishing, placing of the neck and bridge and finally the balancing of the fretboard. As always, for more gear info and insightful videos, visit Premier Guitar

Hamer Guitars Part 1

Mon, 15 Sep 2008 00:00:00 GMT

Premier Guitar is On Location in New Hartford, CT, hanging out with Jol Dantzig. In this segment, Dantzig talks about the move from Chicago to New Hartford and the company's approach to quality. Dantzig also explains the body construction and design of the Improv.

Hamer Guitars Part 2

Mon, 15 Sep 2008 00:00:00 GMT

Premier Guitar is On Location in New Hartford, CT, learning the finer points of high-end guitar craftsmanship from noneother than Jol Dantzing, himself. In this segment we look inside the Newport, learn why Hamer necks transfer more tone, watch the spray booth in action and take a close look at the first ever Earthen Maple Talladega as it is being built. Remember, for your gear fix go to www.premierguitar.com

Hamer Guitars Part 3

Mon, 15 Sep 2008 00:00:00 GMT

Premier Guitar is On Location in New Hartford, CT, checking out how Hamer Guitars are made. In this segment, Jol Dantzig shows us an R&D Talladega that you've never seen before and the Talladega Pro. We also see how inlay work is done, learn what goes into making the back of a neck smooth and comfortable and we take close look at one of the higher-end, rare appointments that Hamer offers: ivory nuts. Remember, for your gear fix go to www.premierguitar.com

Hamer Guitars Part 4

Mon, 15 Sep 2008 00:00:00 GMT

Here's the final installment of Premier Guitar's On Location visit with Jol Dantzig of Hamer Guitars. In this segment you'll see why something as simple as buffing a guitar finish is exactly the opposite at Hamer - just as everything else they do is taken to another level, even the buffing process involves the kind of craftsmanship you'd expect from Dantzig's shop. Also, we got to see some of the assembly process before we wrapped up our visit. Be sure and check out the other 3 videos in this series and of course, the our October 2008 cover story on Hamer. Remember - for your gear fix go to www.premierguitar.com

PRS Factory - Part 1

Thu, 31 Jul 2008 00:00:00 GMT

PRS Factory - Part 2

Wed, 30 Jul 2008 00:00:00 GMT

PRS Factory - Part 3

Tue, 29 Jul 2008 00:00:00 GMT

PRS Factory - Part 4

Mon, 28 Jul 2008 00:00:00 GMT

How to Make a Pickup, Part 1

Fri, 18 Jul 2008 00:00:00 GMT

?We went to Santa Barbara, CA to see how pickups are made at the Seymour Duncan factory. In this clip, SD's Evan Skopp explains bobbin material, bobbin insulation and?magnet charging. Also, did you know that temperature changes can wreck your pickup's magnetic pull? Evan breaks down some common demagnetizing dangers.

How to Make a Pickup, Part 2

Fri, 18 Jul 2008 00:00:00 GMT

42 gauge is the most common wire used in pickup manufacturing. This and other common building techiniques are covered in this clip. Also, Evan expalins why Seymour Duncan goes through great lengths to use the same bobbin material used in many classic pickups. Perhaps the coolest part of this video - check out the original winder once owned by Gibson and used for early PAF humbuckers. SD has the winder now and still uses it today.

How to Make a Pickup, Part 3

Fri, 18 Jul 2008 00:00:00 GMT

In this segment we look at lipstick pickups (made with no bobbin), Tele pickups, wax-potting and SD's proprietary "stud loader." Also, see how a humbucker is made, step-by step.

How to Make a Pickup, Part 4

Fri, 18 Jul 2008 00:00:00 GMT

Wooden acoustic pickups are looked at in this segment, as well as the yarn-wrapping process for Tele pickups and SD's quality control process. Also, Evan breaks down the whole active vs. passive thing as we see some Dave Mustaine pickups being made.

Seymour Duncan Custom Winding Pickups, Part 1

Fri, 18 Jul 2008 00:00:00 GMT

Seymour himself is at the winder in this video, showing how he makes pickups. He explains scatter winding and passes on some knowledge that was passed along to him from Leo Fender.

Custom Wound Pickups at Seymour Duncan, Part 2

Fri, 18 Jul 2008 00:00:00 GMT

Seymour's right-hand woman, Marisela Juarez is featured in this clip. Marisela runs the custom shop and has wound pickups for the guitars played on many of the albums in your collection.

On Location NYC - Rudy's Music Stop

Mon, 30 Jun 2008 00:00:00 GMT

Next to Sam Ash Guitars and Manny's, Rudy's Music Stop rounds out the current offering of West 48th St's famous destination location for guitarists.

For more information:
Rudy's Music Stop

Martin Guitar Factory Tour- Part I

Mon, 30 Jun 2008 00:00:00 GMT

Premier Guitar is checking out how Martin Guitars are made. In this clip you'll get an overview of the parts involved, see how sides are bent and assembled, learn about bracing and see how the ribbon lining is installed.

For more information:
Martin Guitars

Martin Guitar Factory Tour - Part II

Mon, 30 Jun 2008 00:00:00 GMT

Premier Guitar is checking out the Martin Guitar factory. Here, we look at rim sanding, body assembly, fretboard gluing, bracing and dovetail necks.

For more information:
Martin Guitar

Martin Guitar Factory Tour - Part III

Mon, 30 Jun 2008 00:00:00 GMT

Premier Guitar is checking out the Martin Guitar factory. In this clip you'll see where they make the authentic series guitars and where they repair guitars. Also - check out the company's robotic polisher.

For more information:
Martin Guitars

Martin Guitar Factory Tour - Part IV

Mon, 30 Jun 2008 00:00:00 GMT

Premier Guitar is checking out the Martin Guitar Factory. In this clip, we take a look at the X-Series, and the company's sound room, along with finishing, inlay, necks and the final assembly of the guitars.

For more information:
Martin Guitars

Martin Guitar Museum - Part I

Mon, 30 Jun 2008 00:00:00 GMT

Footage of Martin's Guitar Museum.

For more information:
Martin Guitar Museum

Martin Guitar Museum - Part II

Mon, 30 Jun 2008 00:00:00 GMT

Here's Part II of our personal tour of the museum, led by Martin's Dick Boak. In this vid you'll see the dreadnaught's rise to popularity thanks to singing cowboys, Elvis and the Kingston Trio among others. Watch as Mr. Boak pulls the company's best sounding guitar out of the display case and demonstrates what audio butter sounds like.

For more information:
Martin Guitar Museum

Martin Guitar Museum - Part III

Mon, 30 Jun 2008 00:00:00 GMT

More footage of Martin's Guitar Museum.

For more information:
Martin Guitar Museum

On Location NY - Sam Ash Personal Collection Pt. 1

Fri, 27 Jun 2008 00:00:00 GMT

Premier Guitar is On Location in New York City. In this vid, Sam Ash gives you a tour of his personal gear collection.

On Location NY - Sam Ash Personal Collection Pt. 2

Fri, 27 Jun 2008 00:00:00 GMT

Premier Guitar is On Location in New York City. In this vid, Sammy Ash gives you a tour of his personal gear collection.

Martin Guitars - HM Ben Harper, Authentic Series

Wed, 04 Jun 2008 00:00:00 GMT

Check out these beauties from Martin: the new HM Ben Harper and two classics from the Authentic Series -- a OOO-18 and a D-18.

Million Dollar Mic Room at Sweetwater

Wed, 04 Jun 2008 00:00:00 GMT

Sweetwater's mic room, which they refer to as the "Million Dollar Mic Vault," consists of the company's collection of a variety of types of microphones. Located in the recording studio on site at Sweetwater HQ, each of the mics is available for use by artists recording in the studio.

On Location NYC - West 48th St. - Sam Ash Guitars

Wed, 28 May 2008 00:00:00 GMT

Premier Guitar is On Location at NYC's famous Music Row -- West 48th Street. In this segment Sam Ash gives us a tour of Sam Ash Guitars. A busy spot with an impressive selection, there are many new and old stories that accompany this business and the Ash family itself. Sam and a colleague share a few in this clip. Remember -- to get your gear fix, go to www. premierguitar.com

Taylor Guitars Factory Tour - Part I

Tue, 13 May 2008 00:00:00 GMT

Bob Taylor gives Premier Guitar a personal tour of his factory. Part I includes elements of wood selection, milling, drying, sanding and neck assembly.

Taylor Guitars Factory Tour - Part II

Tue, 13 May 2008 00:00:00 GMT

Part II of Bob Taylor giving Premier Guitar a personal tour of his factory -- bracing, binding, body construction, painting, power source assembly, neck construction.

Make'n Music - Chicago - Part II

Thu, 08 May 2008 00:00:00 GMT

Premier Guitar is On Location in Chicago to check out one of the most amazing high-end guitar shops in the country. In part one, we look at Teddy Gordon's selection of one-off Fenders, Martins and Breedloves. We also check out his PRS, Collings, Huss & Dalton, and Composite Acoustic guitars. www.premierguitar.com

Make'n Music - Chicago - Part I

Thu, 08 May 2008 00:00:00 GMT

Premier Guitar went On Location to check out Chicago's Make'n Music, a ridiculously well-stocked, high-end guitar store.

For more information:
Make'n'Music

Parker Guitars, Washburn Guitars - The Paintshop

Wed, 07 May 2008 00:00:00 GMT

Inside the factory tour -- this is where Parker and Washburn guitars are painted.

Parker/Washburn Guitars - Final Assembly & Set Up

Wed, 07 May 2008 00:00:00 GMT

Premier Guitar is On Location to check out the final assembly and set up process of Parker and Washburn guitars.

Naperville Music

Thu, 01 May 2008 00:00:00 GMT

Premier Guitar popped into Naperville Music as we were On Location in the Chicago Area. We chatted with Mark Gardner about Naperville Music, a nice little shop with some groovy high-end stuff like Don Grosh, New Orleans and McNaught guitars.

Washburn Handmade Acoustic Guitars

Thu, 01 May 2008 00:00:00 GMT

Premier Guitar went On Location in Chicago to check out Washburn guitars (technically Mundelein). In this segment luthier John Stover shows us how he builds acoustic guitars by hand.

Washburn Guitars - The Making of an Electric

Thu, 01 May 2008 00:00:00 GMT

Premier is On Locatiion for an insider's look at how electric guitars are made at the Washburn factory.

The Inventor of the Virtual Strobe Tuner

Wed, 30 Apr 2008 00:00:00 GMT

Premier Guitar interviews Mike Skubic, the man who invented the Virtual Strobe Tuner. Skubic is an engineer at Peterson Tuners.

Peterson Tuners - Under the Hood

Wed, 30 Apr 2008 00:00:00 GMT

Here ya go, gearheads -- check out the guts of these Strobe Tuners. We checked out the innards of an old one and a new one while cruising through repair room during a factory tour of Peterson Tuners.

Schroeder Guitar Repair and Custom Building

Wed, 30 Apr 2008 00:00:00 GMT

Refret master Tim Schroeder stays busy with all things guitar & amps. We checked out his Chicago shop during a recent Premier Guitar On Location shoot. Check out his Nels Cline custom amp that is currently in development.

Peterson Tuners SC5000

Wed, 30 Apr 2008 00:00:00 GMT

Continuing with our factory tour of Peterson Tuners, here's a dark room where SC5000s are burned in and repaired. Check out the visuals -- those red-lit strobes are cool in the dark!

Egnater Amplification - Behind the Scenes

Tue, 15 Apr 2008 00:00:00 GMT

This interview with Bruce Egnater and business partner Frank Lamara explores the company's history, the impetus behind the modular series and the new Guitar Center products. Also, we take a look at some classic tools at Bruce's workbench.

LARES Acoustic Enhancement System at Sweetwater

Tue, 08 Apr 2008 00:00:00 GMT

Imagine being able to decide what a room's acoustics sound like. The LARES Acoustic Enhancement System allows performers to choose and essentially change the acoustic properties of a venue. This demo was shot at Sweetwater Music's state of the art theater in Fort Wayne, Indiana.